The Boyltson Street Apple Store
The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics.
The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as Apple TV. Some high profile stores feature a Theatre for presentations and workshops and a Studio for training with Apple products; all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public.
Under the leadership of Ron Johnson, the former Senior Vice President of Retail Operations, the Apple Stores have, according to an article in the New York Times, been responsible for “[turning] the boring computer sales floor into a sleek playroom filled with gadgets”.